Reviewed · CITY TOURS
Memphis City Tour with Optional Riverboat Cruise & Sun Studio Add-On Options
This Memphis city tour is interesting because it bundles the places you want most into one narrated ride, with real stops like the Peabody Ducks and a clear path through the city’s music and civil rights landmarks. On many departures, guides such as Sam, Michelle, Darrell, or Daryl set the tone fast, using humor and practical pointers so you can enjoy the sights without feeling rushed.
I also like how the itinerary is built for variety, from A. Schwab for classic Memphis shopping to a Beale Street block of time to browse. The Sun Studio add-on is an easy win for Elvis fans, but keep one consideration in mind: the optional riverboat cruise involves stairs and steep walkways to get on and off, and riverboat operations can be affected by season timing.
Memphis City Highlights: The Key Stops That Actually Matter

- Peabody Hotel Duck March stop with time to watch the daily lobby movement
- Lorraine Motel area pass-by tied to Martin Luther King, Jr.
- A. Schwab general store stop for small-batch Memphis gifts and souvenirs
- Beale Street time for walking, grabbing a drink, and getting your bearings
- Optional paddlewheel river cruise along the Mississippi River if that upgrade is selected
- Optional Sun Studio admission where Elvis recorded his first song at age 18
How a Mini-Coach Loop Gets You Oriented in Memphis

This tour is designed for first-timers who want Memphis to make sense quickly. You start downtown, ride in a mini-coach with narration, and get a string of recognizable locations lined up so you do not burn your day figuring out where everything is.
Pickup and drop-off are included for selected downtown Memphis hotels, and the experience uses mobile tickets. The group size is capped at 42, which usually means you get enough attention from the guide without the tour feeling like a crowd crush.
A practical tip that matters: you start at 9:00 am, and you are asked to call 24 hours prior to reconfirm your pickup location and time. That small step is worth doing, because one person experienced a pickup timing mismatch when the message was unclear.
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Beale Street, Cotton Row, and Victorian Village on a Single Day

Beale Street is the headline, and this tour uses it well. You begin the sightseeing with a drive through Beale Street, which runs from the Mississippi River to East Street, nearly two miles of blues clubs, restaurants, and street energy. Even if you do not walk the entire stretch, you still get the feel and context.
Along the route, you also pass through Victorian Village, a historic neighborhood with homes built in the 1800s. That part is important because it gives you Memphis beyond just the music storefronts. It also helps you understand why the city grew where it did.
In practice, your Beale Street time can be a mix of riding and walking. I would plan on a short window to browse rather than a long, slow day on the street. If you want more time to eat, listen to music, or shop, think of this stop as your orientation plus a starting point.
Elvis and B.B. King Statues, Plus the Lorraine Motel Stop
This is one of the tour’s strongest themes: Memphis as a place where music and civil rights history meet. As you move through the city, you pass by statues of Elvis Presley and B.B. King, plus the National Civil Rights Museum at the Lorraine Hotel, where Martin Luther King, Jr. was assassinated.
You do not need to be a history buff to feel the weight here. The guide narration is what ties the landmarks together into something you can remember. The pacing also matters. You see the site area during the route, which keeps the tour flowing, while still ensuring the story is not skipped.
If you want to linger, plan to come back later on your own. The tour stop is structured for sightseeing and transit, not for extended museum time.
A. Schwab: The Classic Memphis Store Stop

One stop that works because it is simple: A. Schwab. You get time to visit a 120-year-old general store known for Memphis-themed items, from arts and crafts to candies, books, magazines, and more.
This stop is not just about buying gifts. It also gives you a quick sense of what Memphis sells when locals decide they want something fun. It is a nice break from driving, and it is easy to fit into the day because you are not forced into a long session.
You likely only need 20 to 30 minutes unless you are shopping for multiple people. If you are coming home with edible gifts, this is a smart place to pick them up because it is focused on regional goods.
The Peabody Hotel and the Ducks: A Photo Stop With Real Charm

The Peabody Hotel stop is scheduled around the Peabody Ducks tradition, including time to see the famous daily march. This is one of those Memphis moments that feels theatrical without being too gimmicky. You walk in, look up, and suddenly the whole hotel vibe makes more sense.
The stop is about 30 minutes, which is long enough to watch, take photos, and browse the surrounding area. If you are traveling with kids, it is a standout because it is visual and quick. If you are traveling solo, it is still worth it because it is an easy win, something you can experience even if you only have a partial day in the city.
Passing the Memphis Pyramid Bass Pro Megastore

The Memphis Pyramid is more than a quirky shape on the skyline. It is now a major Bass Pro Shops “megastore,” and the stop here is mostly a pass-by so you can see it from the route and understand why it is such a local landmark.
If you like big architecture and re-use of older buildings, you will appreciate getting a clear look. If you do not care about malls or sports retail, this segment is still useful because it helps anchor the story of the city’s evolution.
The Mississippi River Paddlewheel Cruise Upgrade: Worth It, With One Caveat
If you upgrade to the paddlewheel option, you get a leisure cruise along the Mississippi River. The vibe is usually calmer than the city driving portion, and you will hear captain-style anecdotes about Memphis and local history during the ride.
However, the cruise is not a perfect fit for everyone. Getting on and off can require a steep walk and stairs, and one traveler flagged that the ramp climb back to the bus can be difficult, especially for older visitors or anyone with limited mobility. There was mention of an SUV option being offered for those who could not safely walk up, but space limitations were a concern.
There is also timing sensitivity. One experience noted that the riverboat segment was listed as included but the boats were closed for the season. That is not something you can fully control, so I would treat the cruise as a “when available, it is great” add-on and keep your schedule flexible.
Onboard sound can be tricky, too. One person noted that commentary was harder to hear from certain seating positions, and that the top deck did not always match what the tour narration was doing. If you care about the commentary, pick seating where you can hear clearly once you board.
Sun Studio Add-On: Elvis’ First Recording, Plus Real-World Footsteps
Sun Studio is the other big upgrade, and for Elvis fans it is the one you will likely remember. This tour includes admission to the studio when you choose the add-on, and the focus is on the story that Elvis recorded his first song there as an 18-year-old.
A practical reality check: Sun Studio can involve climbing stairs. One visitor specifically mentioned about 25 steps to reach the upstairs area, and noted the tour may not be as accessible for people with mobility constraints. If you have knee or balance issues, think ahead before picking this add-on.
That said, the payoff is strong if you want the feeling of being in the room where the legend started. One visitor even referenced getting to hold a first original microphone tied to Elvis’ early sessions, which hints at the kind of hands-on moments that can make the visit feel personal.
Timing: How a 2 to 7 Hour Tour Fits Your Memphis Plans
Your total time depends on the add-ons you select. The base city loop runs on the shorter end, while adding the riverboat cruise and Sun Studio can stretch the day out.
A common schedule flow goes like this: morning pickup and riding, multiple guided sight pass-by moments, then short timed stops like A. Schwab, the Peabody Ducks area, and time connected to Beale Street. The optional segments add separate experiences, which means you will need a more relaxed plan for dinner afterward.
If you are trying to stack other activities, give yourself breathing room. This tour is structured, but Memphis walking always includes choices like where you want to linger and what you want to eat.
One more note from experience: on hot days, comfort can become a factor. One traveler complained that the air conditioning was not adequate for extreme heat, while others praised having a heated bus during cold weather. Pack a layer if you travel in shoulder season, and bring a small water bottle if you know you tend to get thirsty.
Price and Value: What the $45 Ticket Buys, and What Add-Ons Change
The base price is $45 per person, and it is designed to be a value-driven way to see Memphis highlights without coordinating multiple tickets or drives. For that money, you get the narrated city tour by mini-coach, pickup and drop-off for selected downtown hotels, and you get included stops such as the Peabody Ducks viewing.
Some items have free entry at the scheduled stop points, including time at A. Schwab and the Peabody Hotel duck viewing. Those inclusions matter because they prevent you from spending extra cash just to check off “must-see” stops.
The add-ons are where your day becomes more specific:
- Choose the Memphis Riverboats paddlewheel cruise when you want a slower, Mississippi River view and captain narration.
- Choose Sun Studio when you want the Elvis origin story in a working music site.
Since the riverboat cruise and Sun Studio admission are included only if you select the upgrade at checkout, you should decide based on what you care about most. If you only have one half-day in Memphis, I would choose Sun Studio first. If you are more into scenic Memphis and want a break from street walking, the riverboat option can be the better match.
Who This Tour Fits Best in Real Life
I think this is a strong choice if you want:
- a clear first-pass through major Memphis sights,
- a guide who talks enough to connect the dots,
- and a schedule that does not require you to drive between distant stops.
It is especially good for people who like a mix of music, landmark sightseeing, and a single focused culture stop like the Peabody Ducks.
It might be less ideal if you:
- want fully flexible stop-and-go time on Beale Street,
- need step-free access throughout,
- or plan to rely on the paddlewheel cruise on a day when seasonal operations might be paused.
If you do choose the riverboat or Sun Studio add-ons, wear shoes that handle stairs and ramps, and decide in advance whether those climbs are a deal-breaker.
Should You Book This Memphis City Tour?
If you want a practical introduction to Memphis with major landmarks, this tour is an easy yes. The value is strongest when you pick the add-on that matches your priorities, because the base tour already sets you up with the core Memphis names and neighborhoods.
I would especially consider booking if you want to:
- see Beale Street and get your bearings fast,
- experience the Peabody Ducks tradition,
- and stand at least briefly in the Lorraine Motel area where the Martin Luther King, Jr. story is centered.
Skip or adjust your expectations if stairs are a problem for you, or if you are traveling at a time when the riverboat option might be operating on limited schedules. And do not forget the one small but important step, call to reconfirm pickup 24 hours ahead.
FAQ
Where does the tour start?
The tour starts at 119 Riverside Dr, Memphis, TN 38103, USA, and it ends back at the meeting point.
What time does the tour begin?
The start time is listed as 9:00 am.
Is hotel pickup included?
Yes, hotel pickup and drop-off are included for select downtown Memphis hotels.
Do I need to reconfirm my pickup?
Yes. You must call 24 hours prior to your travel date to reconfirm your pickup location and time.
What language is the tour narration offered in?
The tour is offered in English.
How long is the tour?
The duration is approximately 2 to 7 hours, depending on whether you add optional activities.
What is included in the base tour price?
The base includes the Memphis city bus tour, hotel pickup and drop-off for selected downtown hotels, and stops such as the Peabody Hotel duck viewing. Admission to the paddlewheel cruise and Sun Studio is only included if you select those add-ons.
If I upgrade to the riverboat cruise, is it included?
Yes, admission to the Memphis Riverboats paddlewheel cruise along the Mississippi River is included only if the upgrade option is selected at checkout.
What is the cancellation policy?
Free cancellation is available up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount paid is not refunded. The experience also requires good weather, and if canceled due to poor weather you are offered another date or a full refund.
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